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IN THIS SECOND SEGMENT OF INSIDE GOLF MAGAZINE VOLUME II WE ARE JOINED BY PGA TOUR PROFESSIONAL BRETT QUIGLEY, WHO TELLS US HOW HE USES SIMPLE INSTRUCTION TO KEEP HIS GAME AT ITS BEST. I'D SAY FOR A WEEK LIKE THIS, WHERE CHIPPING AND PUTTING ARE VERY IMPORTANT, I?LL SPEND EXTRA TIME ON THE PUTTING GREEN, EXTRA TIME WITH MY WEDGES TRYING TO GET DISTANCES DOWN OR CHIPS. I'M A LITTLE DIFFERENT THAN MOST PLAYERS; I'M NOT VERY TECHNICAL, I'M MORE OF A FIELD PLAYER. I WORK WITH TODD ANDERSON. WITH TODD I WORK ON MY POSTURE, MY BALL POSITION, WHERE THE BALL?S IN MY STANCE, AND MY ALIGNMENT. IF THOSE THREE THINGS ARE GOOD,THEN MY SWING?S GOING TO BE GOOD. YOU LOOK AT THESE GUYS ON TOUR, THERE?S A LOT OF WAYS TO SWING THE CLUB. IF A GUY?S GOT GOOD RHYTHM AND GOOD FUNDAMENTALS AT IMPACT, EVERYBODY?S GOING TO FIND A WAY TO HIT IT STRAIGHT. JUST FOR ME, I KNOW I DON?T NEED A LOT OF DAILY INSTRUCTION OR DAILY MAINTENANCE BUT, I?LL BE ON THE ROAD AND TODD WILL BE AT SEA ISLAND AND I SAY, THIS IS WHAT THE BALL PLATE?S DOING. HE'LL SAY, YOU MIGHT WANT TO CHECK YOUR BALL POSITION OR JUST CHECK YOUR POSTURE. IN TWO SECONDS, IT?S BACK TO WHERE I?VE GOT A HANDLE ON IT AND I KNOW WHERE THE BALL?S GOING TO GO. INSIDE GOLF MAGAZINE TOP 100 GOLF LESSON IS BROUGHT TO YOU BY THE U.S.G.A. MUSEUM. COME EXPLORE MORE THAN A CENTURY OF GOLF?S CLASSIC MOMENTS AT THE U.S.G.A. MUSEUM, TODAY. NOW HERE?S AN EXTENDED GOLF LESSON FROM GOLF MAGAZINE TOP 100 TEACHER BRADY RIGGS. I'M BRADY RIGGS, GOLF MAGAZINE?S TOP 100 INSTRUCTOR. HERE?S A VERY SIMPLE SITUATION. I?VE JUST MISSED THE GREEN. I HAVE A TON OF GREEN BETWEEN ME AND THE HOLE. I SHOULD HAVE A DECENT CHANCE TO GET THE BALL PRETTY CLOSE AND GET UP AND DOWN. UNFORTUNATELY, MANY PEOPLE MAKE THE MISTAKE OF GRABBING THE SAND WEDGE AND, THAT MAKES THIS REALLY COMPLICATED. I COULD BE A HERO WITH THE SAND WEDGE. I COULD HIT A NICE HIGH SOFT SHOT, HITS THE GREEN RIGHT NEXT TO THE HOLE AND STOPS. MIGHT EVEN SPIN BACK A LITTLE BIT AND I?D LOOK GREAT. UNFORTUNATELY, THERE?S TWO THINGS THAT CAN HAPPEN THAT ARE REALLY BAD. I COULD CHUNK IT AND LEAVE MYSELF THE SAME SHOT, OR I COULD BLADE IT ACROSS THE GREEN. NOW, TAKING THE SANDWICH OUT OF PLAY FROM HERE ISN?T NEW ADVICE BUT, IT?S AMAZING HOW MANY PEOPLE STILL TRY TO GRAB THAT SAND WEDGE OR EVEN A LOB WEDGE FROM HERE AND THEY REALLY BLOW IT. TRY HITTING THE 8 IRON. THE 8 IRON GIVES YOU A CHANCE TO MAKE A MISTAKE BUT STILL HIT A DECENT SHOT. IT?S GOING TO RUN A LOT MORE, I DON?T HAVE TO MAKE AS BIG A SWING SO, THE MISSES GET BETTER AND THE RESULTS ARE MORE CONSISTENT. LET?S GO THROUGH THE TECHNIQUE TO HELP HIT THE 8 IRON A LITTLE DIFFERENTLY THAN YOU LEARNED IN THE PAST. WHEN I WAS TAUGHT CHIPPING, I WAS TOLD TO KEEP MY WEIGHT WELL FORWARD IN THE SETUP, MY HANDS IN FRONT AND, I?D BE TRYING TO HOLD ON OR BLOCK MY HANDS THROUGH IMPACT. THE PROBLEM WITH THIS IS THAT THE LEADING EDGE IS DIGGING INTO THE GROUND AND IT HAS A TENDENCY TO GET STUCK. I CAN CHUNK IT THIS WAY, TOO. THE OTHER PROBLEM WITH HITTING IT WITH THE STYLE IS, I?VE DELOFTED THE CLUB A TON. WHEN I DELOFT IT, THE BALL COMES OUT HOTTER AND IT?S GOING TO RUN A LOT MORE AND, IT?S HARD FOR ME TO CONTROL. WHAT I WANT TO DO IS KEEP MY HANDS MORE IN THE CENTER, THE WEIGHT ONLY SLIGHTLY FORWARD IN THE SETUP POSITION. WITH THIS SETUP, THE CLUB WILL WORK THROUGH THE GRASS A LITTLE BIT EASIER. NOW, IT?S JUST GOING ACROSS THE TOP OF THE GRASS AND NOT INTO THE GRASS. THIS CHANGES EVERYTHING. NOW, THE BALL WILL COME OUT WITH THE SAME TRAJECTORY, ALL THE TIME, I?LL HAVE THE SAME AMOUNT OF ROLL. SO I'M NOT GOING TO GET THE VARYING RESULTS I WOULD GET WITH THE OLD TECHNIQUE. LET?S GO THROUGH THAT SHOT. MY HANDS ARE RIGHT IN THE MIDDLE, MY WEIGHT?S ONLY SLIGHTLY FORWARD AND, I'M GOING TO ALLOW THE CLUB TO RELEASE; I'M NOT GOING TO TRY AND HOLD ONTO IT. BY USING THE 8 IRON INSTEAD OF THE SAND WEDGE, I?VE TAKEN THE RISK OF A BAD SHOT AWAY. I?VE HIT A SHOT THAT?S GOING TO ROLL THE SAME AMOUNT, IT?S EASY TO CONTROL. AND, WITH THE NEW TECHNIQUE, I'M REALLY MORE CONSISTENT THAN I WAS WITH THE OLD CHIPPING STYLE. FOR OTHER GREAT TIPS FROM THE GOLF MAGAZINE TOP 100, GO ON OVER TO GOLF.COM.

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WELCOME BACK TO INSIDE GOLF MAGAZINE, BROUGHT TO YOU, IN PART,BY GOLF MAGAZINE, THE GAME'S MOST WIDELY READ GOLF PUBLICATION. PICK UP A COPY AT NEWSTANDS. HERE'S PGA TOUR PLAYER JOHN ROLLINS TO GIVE SOME PERSPECTIVE ON THE GOLF EQUIPMENT HE USES TO STAY AT THE TOP OF HIS GAME. SRIXON HAS BEEN GREAT. THEY'RE A GREAT COMPANY. IT'S GREAT TO HAVE SUCH A BIG COMPANY BEHIND ME AND SUPPORTING ME. OBVIOUSLY, HAVING THEM ACQUIRE CLEVELAND HAS OPENED UP THE OPPORTUNITY TO EXPLORE SOME MORE OPTIONS WITH WEDGES, IF I NEED THEM. BUT, I'VE BEEN VERY HAPPY WITH THE SRIXON WEDGES. I THINK THEY ARE THE BEST WEDGE IN GOLF. YOU JUST DON'T HEAR ABOUT IT. DO THEY HAVE A HYBRID? I'VE BEEN BACK AND FORTH, MOSTLY, WITH AN ADAMS HYBRID IN REPLACEMENT OF A 2 IRON. OUT HERE ON TOUR, THAT'S JUST TO BE EASIER TO HIT. WITH THE HYBRIDS AND THE WAY THEY'RE DESIGNED, YOU CAN JUST STEP UP WITH NO FEAR, SWING IT AND LET THE CLUB DO WHAT IT'S DESIGNED TO DO. I USE AN ODYSSEY ROSSIE II, THE OLD SCHOOL MALLET, IT'S BEEN AROUND FOREVER. A PUTTER IS A PERSONAL PREFERENCE; IT'S WHAT LOOKS GOOD, WHAT SITS GOOD AND, WHAT YOU MAKE PUTTS WITH. NOW LET'S LEARN MORE ABOUT SOME OF THE BEST DRIVER TECHNOLOGY FROM A FEW OF THE INDUSTRY'S TOP MANUFACTURERS, STARTING WITH TAYLORMADE'S NEW R9 DRIVER. OKAY, HENRY, DO YOU HAVE YOUR MAKEUP ON? IN THE HEEL. COMING AT YOU. OH, THAT'S MONEY. WAIT A SECOND, THERE'S FIVE CAMERAS. OH, THAT'S MINE. CAN I TAKE THIS OFF? BEAUTIFUL. READY, SET, TAKE ONE. I'M HERE WITH PAUL LOEGREEN, A PGA TOUR MANAGER FOR TAYLORMADE, IN THE BRAND NEW TAYLORMADE TOUR VAN. PAUL, YOU HAVE SOME REALLY EXCITING NEW TECHNOLOGY, THIS YEAR, WITH THE R9 DRIVER. CAN YOU TELL US ABOUT IT? FROM TECHNOLOGY?S STANDPOINT, THERE'S SOME NEW GREAT FEATURES IN THIS. ONE OF THEM IS FLIGHT CONTROL TECHNOLOGY, AND THAT?S THE MAIN KEY ELEMENT, ALONG WITH MOVEABLE WEIGHT TECHNOLOGY WHERE WE CAN OPTIMIZE BALL FLIGHT, DISPERSION, AND REALLY MAKE SURE THAT THE PLAYER IS OPTIMIZED WITH THEIR LAUNCH ANGLE, THEIR BACK SPIN AND HIT THE BALL AS FAR AS THEY CAN. ONE OF THE UNIQUE FEATURES ABOUT FLIGHT CONTROL TECHNOLOGY IS, I CAN LITERALLY TAKE THE HEAD OFF AND, ON THIS PARTICULAR SLEEVE, WITH 8 DIFFERENT POSITIONS I CAN MANIPULATE THE FACE ANGLES. A GIVEN PLAYER THAT I WANT TO FIT WHO ONLY LIKES TO HIT A DRAW, I CAN SET IT IN THAT POSITION SO HE ONLY HITS A DRAW. AT THE OPPOSITE SIDE, I CAN MAKE SURE A GUY HITS A FACE. BASICALLY, THAT'S ONE OF THE KEY FEATURES. ALONG WITH OUR OTHER TECHNOLOGICAL THINGS AT TAYLORMADE, WE HAVE HIGHEST MOI POSSIBLE, WHICH IS THE FACE OF THE BACK OF THE HEAD THAT HELPS KEEP THE BALL SPINNING THE RIGHT ROTATION WITH MAXIMUM COR, COEFFICIENTS AND RESTITUTION, WHICH IS REBOUND EFFECT. SO WITH THOSE FOUR FEATURES, THIS IS REALLY REALLY NEAT. YOU CAN, QUITE LITERALLY, GO TO THE RANGE BEFORE YOU PLAY A ROUND OF GOLF, FIND THAT YOU HAPPEN TO BE HITTING A FADE, THAT DAY. AND, YOU CAN CHANGE THE FACE BEFORE YOU START TO STRAIGHTEN YOURSELF OUT. THAT?S CORRECT. NIKE GOLF LAUNCHED THE NEW DYMO STRAIGHT FIT DRIVER. GIDGE, TELL US ABOUT THE NIKE STRAIGHT FIT SYSTEM. WHAT A GREAT SYSTEM THAT NIKE'S DEVISED. THE WHOLE FOCUS OF THE SYSTEM IS TO ALLOW A PLAYER TO GET 8 CLUBS IN ONE BY CHANGING THE FACE OF THE GOLF INTO 8 DIFFERENT POSITIONS. YOU GET TO TAKE A SHAFT OUT, YOU ADJUST THE SHAFT INTO THE POSITION THAT YOU?RE LOOKING FOR, RE-ENGAGE THE SHAFT AND YOU'RE READY TO GO. WHAT A SIMPLE WAY TO GET GREAT SHOTS IN THE FUTURE. WHAT'S SO GOOD ABOUT THE CONNECTION SYSTEM, THE STRAIGHT FIT TECHNOLOGY IS THAT IT EMPOWERS THE INDIVIDUAL PLAYER TO MAKE ADJUSTMENTS FOR THEIR OWN GAME WITHOUT HAVING TO GO BACK TO A RETAILER OR BACK TO A STORE TO MAKE CHANGES THAT MAY OR MAY NOT WORK. THIS WAY, A PLAYER CAN GO TO THE RANGE IN THE MORNING AND, IF THEY WANT A LITTLE BIT MORE DRAW OR THEY WANT A LITTLE BIT MORE FADE, THEY MAKE A SIMPLE ADJUSTMENT TO THE HEAD AND, THEY AFFECT THE BALL FLIGHT DRAMATICALLY. AT THE ELI CALLAWAY PERFORMANCE CENTER THE LATEST BIG BERTHA DIABLO DRIVER WAS PUT TO THE TEST. I'M HERE WITH DR. ALLEN HOOCKNELL, THE VICE PRESIDENT OF INNOVATION AND ADVANCE DESIGN FOR CALLAWAY GOLF. ALAN, YOU'RE GOING TO TALK ABOUT THE BIG BERTHA DIABLO. WHAT ARE SOME OF THE HIGHLIGHTS OF THIS CLUB? JESSICA, THIS REPRESENTS A TOTALLY DIFFERENT WAY OF MAKING A TITANIUM DRIVER. WE'VE TAKEN ELEMENTS OF OUR FUSION TECHNOLOGY AND COMBINED IT WITH A VERY PRECISE NEW TITANIUM PROCESS AND, IT LEADS TO A DRIVER THAT HAS A LOT OF PERFORMANCE, THAT WE'VE NEVER BEEN ABLE TO GET TO, BEFORE. PRIMARILY, THIS DRIVER HAS A TITANIUM FACE CUT, WHICH IS SIMILAR TO THE ONES THAT WE HAVE IN OUR FUSION DRIVERS. IT HAS A HYPERBOLIC FACE THICKNESS PATTERN IN IT AND, THAT IS WELDED TO A SHEET BODY TITANIUM. THE PROCESS REQUIRED TO PUT THESE PIECES TOGETHER IS SOMETHING LIKE THAT, THAT A SWISS WATCHMAKER MIGHT USE. IT IS VERY PRECISE. BECAUSE OF THAT PRECISION, WE?RE ALLOWED TO MOVE WEIGHT TO PLACES THAT WE COULDN?T MOVE IT,BEFORE. IN FACT, WE?RE ALSO MOVING THE BODY SHAPE TO PLACES WE'VE NOT MOVED IT BEFORE. IN THIS CASE, THE DRAW MODEL, THERE?S A NEUTRAL. BUT, IN THE DRAW, THE HEAD IS DEVELOPED MORE TO THE HEEL AND THAT ALLOWS US TO PUT WEIGHT IN THE HEEL WITHOUT SACRIFICING THE STABILITY OF THE HEAD. WE?RE STEERING THE CENTER OF GRAVITY TO THE PLACE THAT WE WANT, ENABLING PEOPLE TO HIT MORE OF A RIGHT TO LEFT SHOT IF THEY'RE FIGHTING A SLICE. WE FIND THAT THAT'S PARTICULARLY GOOD FOR AVERAGE GOLFERS. WE ALSO HAVE A NEUTRAL VERSION WHERE THE SHAPE IS LESS DEVELOPED TO THE HEEL, IT'S MORE IN THE MIDDLE. THAT PRODUCES A CONFIGURATION WHICH IS MORE WORKABLE FOR ALL TYPES OF GOLFERS, EVEN TOUR PROFESSIONALS. BIG BERTHA IS A NAME THAT'S FAMILIAR TO GOLFERS ALL OVER THE WORLD, FOR MANY YEARS. CAN YOU TALK ABOUT HOW CALLAWAY IS TAKING BIG BERTHA IN A NEW DIRECTION? BIG BERTHA HAS BECOME SYNONYMOUS WITH CLUBS WHICH ARE PARTICULARLY FORGIVING OF YOUR MISHITS AND, THAT?S A GOOD ATTRIBUTE TO HAVE. WE DON'T WANT THE CLUB TO BE JUST THOUGHT OF AS A CLUB FOR REALLY WEAK GOLFERS. NOW, STEPPING INTO THE WORLD OF BIG BERTHA DIABLO HAS A NEW ATTITUDE. IT?S GOT BOLDER COLORS, BIGGER GRAPHICS. IT'S ABOUT POWER AND ABOUT HITTING THE BALL A LONG WAY. BUT, KNOWING ALL THE TECHNOLOGY THAT CALLAWAY?S ALSO KNOWN FOR, IS BUILT IN THERE ALREADY AND, YOU DON?T NEED TO THINK ABOUT IT.

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IN THIS VIDEO SEGMENT INSIDE GOLF MAGAZINE TAKES YOU TO PHOENIX, ARIZONA FOR AN LOOK WHY THE HISTORIC ARIZONA BILTMORE IS CONSIDERED A PREMIER GOLF DESTINATION. TRANSCRIPT: 80 YEARS AFTER WE OPENED, WE STILL HAVE JUST ABOUT EVERYTHING YOU NEED RIGHT HERE ON PROPERTY. WE?RE A FOUR-STAR, FOUR-DIAMOND HOTEL. PEOPLE SEE THE OUTSIDE, THEY?RE LIKE, IT'S MADE OUT OF CONCRETE BLOCK. THEY WALK IN THE LOBBY AND THE FIRST THING THEY DO IS LOOK UP. THEY SEE THE GOLD LEAF CEILINGS, THEY SEE THE BEAUTIFUL DESIGN OF THE BUILDING, ITSELF, AND I THINK THEY'RE JUST WOWED BY IT. WE?RE SPREAD OUT ON 39 ACRES AT THE FOOT OF THE PHOENIX MOUNTAIN PRESERVE. IT?S A FANTASTIC LOCATION AND, PEOPLE ARE JUST IN AWE OF IT WHEN THEY ARRIVE. WE'VE GOT OUR OWN 18-HOLE PUTTING COURSE RIGHT HERE ON PROPERTY BUT, IF YOU WANTED TO PLAY 18 HOLES OF CHAMPIONSHIP GOLF, JUST WALK ACROSS THE LITTLE BRIDGE TO THE CANAL, AND YOU'VE GOT THE LINKS FOR THE ADOBE COURSE. THEY CHECK THEM IN AT THE BELL STANDS, A BELLMAN WILL TAKE THEM DOWN ON A GOLF CART, RIGHT DOWN TO THE COURSE, DROP THEM OFF. A LOT OF PEOPLE DON'T KNOW THAT THE ADOBE GOLF COURSE THAT IT WAS STARTED BY THE WRIGLEY FAMILY. WE'VE GOT THE WRIGLEY OWNED PROPERTY, LYNX COURSE BUILT IN '79, THE ADOBE ALL THE WAY BACK IN '29. OUR CLIENTELE VARIES IMMENSELY, ALL THE WAY FROM THE AVERAGE FAMILY JUST COMING ON VACATION FOR OUR PUBLIC PLAY, ALL THE WAY UP TO ATHLETES, PRESIDENTS, ALL THE WAY BACK FROM EISENHOWER ALL THE WAY UP UNTIL CLINTON, PLAYED OUR GOLF COURSES. A LOT OF HISTORICAL VALUE. MY FIRST EXPERIENCE WHEN I FIRST WALKED OUT HERE, I COULDN'T BELIEVE WHAT I SAW. I CANNOT BELIEVE THAT THIS RESORT HAS SUCH A BEAUTIFUL GOLF COURSE IN ITS BACKYARD. THE PRACTICE TEE IS LIKE HITTING OFF ASTROTURF, IT'S SO PERFECT OUT THERE. WELL-MANICURED BUNKERS. JUST A REALLY REALLY ENJOYABLE COURSE TO PLAY. IF YOU WANT TO PLAY A DESERT STYLE GOLF COURSE, YOU HAVE THAT IN THE VALLEY. BUT, HERE, YOU GET MORE OF THE GRASS, MORE OF THE MIDWEST STYLE GOLF. THE ADOBE IS CHALLENGING. WIDE OPEN, YOU CAN HIT THE BALL WHEREVER YOU LIKE, WHICH, FOR THE HIGH HANDICAPPERS IS GREAT. YOU GET THE LYNX GOLF COURSE WITH IT'S NARROW FAIRWAYS, CAN BE VERY CHALLENGING FROM THE BACK TEES IF YOU?RE NOT HITTING IT STRAIGHT. WE TAILOR IT TO HIGH HANDICAPPERS, ALL HANDICAPPERS ALIKE. KEVIN PLAYED GREAT. HE HIT THE BALL WELL, TODAY. WHEN HE HIT THAT BUNKER SHOT, HE HIT IT WELL. I WAS THINKING TO MYSELF, THAT'S GOT TO BE IN. UNFORTUNATELY, THIS IS THE LAST HOLE OF THE DAY BUT, I TELL YOU WHAT, WE SAVED THE BEST FOR LAST. THIS IS A BEAUTIFUL VIEW OF DOWNTOWN PHOENIX. CAN'T GET ANY BETTER VIEWS ON A GOLF COURSE. LET?S END ON A GOOD NOTE AND MAKE BIRDIE, HERE. OUR VENUE, JUST BEING ABLE TO ACCOMMODATE THE 288 PLAYERS AT ANY GIVEN TIME. OUR RELATIONSHIP WITH THE HOTEL IS GREAT. WE WORK TOGETHER, VERY WELL, WITH ALL THEIR GROUP EVENTS THAT THEY BRING IN. AND THEN, WE WORK WITH THEIR CORPORATE PLANNERS. WE CAN ACCOMMODATE ANYWHERE FROM SMALL GROUPS, 30 PLAYERS, ALL THE WAY UP TO 288 IN THE MORNING AND, WE CAN DO A 288-PLAYER GROUP IN THE AFTERNOON. WE STAY REALLY BUSY WITH GROUP EVENTS, HERE. I HAVE TO SAY THAT THIS IS ONE OF THE BEST PLACES YOU COULD EVER BRING YOUR SPOUSE OR YOUR GIRLFRIEND, OR WHOEVER. YOU FEEL LIKE YOU'RE A MEMBER WHEN YOU?RE OUT HERE. THE STAFF TREATS YOU SO WELL. AND, WHEN YOU?RE OUT HERE ON THE GOLF COURSE, YOU REALLY DO FEEL LIKE YOU ARE AT A COUNTRY CLUB. FOR MORE INFORMATION ON THE ARIZONA BILTMORE RESORT AND SPA, PLEASE VISIT ARIZONEBILTMORE.COM

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I'M HERE WITH PAUL LOEGREEN, A PGA TOUR MANAGER FOR TAYLORMADE, IN THE BRAND NEW TAYLORMADE TOUR VAN. PAUL, YOU HAVE SOME REALLY EXCITING NEW TECHNOLOGY, THIS YEAR, WITH THE R9 DRIVER. CAN YOU TELL US ABOUT IT? FROM TECHNOLOGY?S STANDPOINT, THERE?S SOME NEW GREAT FEATURES IN THIS. ONE OF THEM IS FLIGHT CONTROL TECHNOLOGY, AND THAT?S THE MAIN KEY ELEMENT, ALONG WITH MOVEABLE WEIGHT TECHNOLOGY WHERE WE CAN OPTIMIZE BALL FLIGHT, DISPERSION, AND REALLY MAKE SURE THAT THE PLAYER IS OPTIMIZED WITH THEIR LAUNCH ANGLE, THEIR BACK SPIN AND HIT THE BALL AS FAR AS THEY CAN. ONE OF THE UNIQUE FEATURES ABOUT FLIGHT CONTROL TECHNOLOGY IS, I CAN LITERALLY TAKE THE HEAD OFF AND, ON THIS PARTICULAR SLEEVE, WITH 8 DIFFERENT POSITIONS I CAN MANIPULATE THE FACE ANGLES. A GIVEN PLAYER THAT I WANT TO FIT WHO ONLY LIKES TO HIT A DRAW, I CAN SET IT IN THAT POSITION SO HE ONLY HITS A DRAW. AT THE OPPOSITE SIDE, I CAN MAKE SURE A GUY HITS A FACE. BASICALLY, THAT?S ONE OF THE KEY FEATURES. ALONG WITH OUR OTHER TECHNOLOGICAL THINGS AT TAYLORMADE, WE HAVE HIGHEST MOI POSSIBLE, WHICH IS THE FACE OF THE BACK OF THE HEAD THAT HELPS KEEP THE BALL SPINNING THE RIGHT ROTATION WITH MAXIMUM COR, COEFFICIENTS AND RESTITUTION, WHICH IS REBOUND EFFECT. SO WITH THOSE FOUR FEATURES, THIS IS REALLY REALLY NEAT. YOU CAN, QUITE LITERALLY, GO TO THE RANGE BEFORE YOU PLAY A ROUND OF GOLF, FIND THAT YOU HAPPEN TO BE HITTING A FADE, THAT DAY. AND, YOU CAN CHANGE THE FACE BEFORE YOU START TO STRAIGHTEN YOURSELF OUT. THAT?S CORRECT.

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NIKE GOLF LAUNCHED THE NEW DYMO STRAIGHT FIT DRIVER. GIDGE, TELL US ABOUT THE NIKE STRAIGHT FIT SYSTEM. WHAT A GREAT SYSTEM THAT NIKE?S DEVISED. THE WHOLE FOCUS OF THE SYSTEM IS TO ALLOW A PLAYER TO GET 8 CLUBS IN ONE BY CHANGING THE FACE OF THE GOLF INTO 8 DIFFERENT POSITIONS. YOU GET TO TAKE A SHAFT OUT, YOU ADJUST THE SHAFT INTO THE POSITION THAT YOU?RE LOOKING FOR, RE-ENGAGE THE SHAFT AND YOU?RE READY TO GO. WHAT A SIMPLE WAY TO GET GREAT SHOTS IN THE FUTURE. WHAT?S SO GOOD ABOUT THE CONNECTION SYSTEM, THE STRAIGHT FIT TECHNOLOGY IS THAT IT EMPOWERS THE INDIVIDUAL PLAYER TO MAKE ADJUSTMENTS FOR THEIR OWN GAME WITHOUT HAVING TO GO BACK TO A RETAILER OR BACK TO A STORE TO MAKE CHANGES THAT MAY OR MAY NOT WORK. THIS WAY, A PLAYER CAN GO TO THE RANGE IN THE MORNING AND, IF THEY WANT A LITTLE BIT MORE DRAW OR THEY WANT A LITTLE BIT MORE FADE, THEY MAKE A SIMPLE ADJUSTMENT TO THE HEAD AND, THEY AFFECT THE BALL FLIGHT DRAMATICALLY.

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AT THE ELI CALLAWAY PERFORMANCE CENTER THE LATEST BIG BERTHA DIABLO DRIVER WAS PUT TO THE TEST. I'M HERE WITH DR. ALLEN HOOCKNELL, THE VICE PRESIDENT OF INNOVATION AND ADVANCE DESIGN FOR CALLAWAY GOLF. ALAN, YOU?RE GOING TO TALK ABOUT THE BIG BERTHA DIABLO. WHAT ARE SOME OF THE HIGHLIGHTS OF THIS CLUB? JESSICA, THIS REPRESENTS A TOTALLY DIFFERENT WAY OF MAKING A TITANIUM DRIVER. WE'VE TAKEN ELEMENTS OF OUR FUSION TECHNOLOGY AND COMBINED IT WITH A VERY PRECISE NEW TITANIUM PROCESS AND, IT LEADS TO A DRIVER THAT HAS A LOT OF PERFORMANCE, THAT WE'VE NEVER BEEN ABLE TO GET TO, BEFORE. PRIMARILY, THIS DRIVER HAS A TITANIUM FACE CUT, WHICH IS SIMILAR TO THE ONES THAT WE HAVE IN OUR FUSION DRIVERS. IT HAS A HYPERBOLIC FACE THICKNESS PATTERN IN IT AND, THAT IS WELDED TO A SHEET BODY TITANIUM. THE PROCESS REQUIRED TO PUT THESE PIECES TOGETHER IS SOMETHING LIKE THAT, THAT A SWISS WATCHMAKER MIGHT USE. IT IS VERY PRECISE. BECAUSE OF THAT PRECISION, WE?RE ALLOWED TO MOVE WEIGHT TO PLACES THAT WE COULDN?T MOVE IT,BEFORE. IN FACT, WE?RE ALSO MOVING THE BODY SHAPE TO PLACES WE'VE NOT MOVED IT BEFORE. IN THIS CASE, THE DRAW MODEL, THERE?S A NEUTRAL. BUT, IN THE DRAW, THE HEAD IS DEVELOPED MORE TO THE HEEL AND THAT ALLOWS US TO PUT WEIGHT IN THE HEEL WITHOUT SACRIFICING THE STABILITY OF THE HEAD. WE?RE STEERING THE CENTER OF GRAVITY TO THE PLACE THAT WE WANT, ENABLING PEOPLE TO HIT MORE OF A RIGHT TO LEFT SHOT IF THEY?RE FIGHTING A SLICE. WE FIND THAT THAT?S PARTICULARLY GOOD FOR AVERAGE GOLFERS. WE ALSO HAVE A NEUTRAL VERSION WHERE THE SHAPE IS LESS DEVELOPED TO THE HEEL, IT?S MORE IN THE MIDDLE. THAT PRODUCES A CONFIGURATION WHICH IS MORE WORKABLE FOR ALL TYPES OF GOLFERS, EVEN TOUR PROFESSIONALS. BIG BERTHA IS A NAME THAT?S FAMILIAR TO GOLFERS ALL OVER THE WORLD, FOR MANY YEARS. CAN YOU TALK ABOUT HOW CALLAWAY IS TAKING BIG BERTHA IN A NEW DIRECTION? BIG BERTHA HAS BECOME SYNONYMOUS WITH CLUBS WHICH ARE PARTICULARLY FORGIVING OF YOUR MISHITS AND, THAT?S A GOOD ATTRIBUTE TO HAVE. WE DON?T WANT THE CLUB TO BE JUST THOUGHT OF AS A CLUB FOR REALLY WEAK GOLFERS. NOW, STEPPING INTO THE WORLD OF BIG BERTHA DIABLO HAS A NEW ATTITUDE. IT?S GOT BOLDER COLORS, BIGGER GRAPHICS. IT?S ABOUT POWER AND ABOUT HITTING THE BALL A LONG WAY. BUT, KNOWING ALL THE TECHNOLOGY THAT CALLAWAY?S ALSO KNOWN FOR, IS BUILT IN THERE ALREADY AND, YOU DON?T NEED TO THINK ABOUT IT.

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I'M BRADY RIGGS, GOLF MAGAZINE?S TOP 100 INSTRUCTOR. HERE?S A VERY SIMPLE SITUATION. I?VE JUST MISSED THE GREEN. I HAVE A TON OF GREEN BETWEEN ME AND THE HOLE. I SHOULD HAVE A DECENT CHANCE TO GET THE BALL PRETTY CLOSE AND GET UP AND DOWN. UNFORTUNATELY, MANY PEOPLE MAKE THE MISTAKE OF GRABBING THE SAND WEDGE AND, THAT MAKES THIS REALLY COMPLICATED. I COULD BE A HERO WITH THE SAND WEDGE. I COULD HIT A NICE HIGH SOFT SHOT, HITS THE GREEN RIGHT NEXT TO THE HOLE AND STOPS. MIGHT EVEN SPIN BACK A LITTLE BIT AND I?D LOOK GREAT. UNFORTUNATELY, THERE?S TWO THINGS THAT CAN HAPPEN THAT ARE REALLY BAD. I COULD CHUNK IT AND LEAVE MYSELF THE SAME SHOT, OR I COULD BLADE IT ACROSS THE GREEN. NOW, TAKING THE SANDWICH OUT OF PLAY FROM HERE ISN?T NEW ADVICE BUT, IT?S AMAZING HOW MANY PEOPLE STILL TRY TO GRAB THAT SAND WEDGE OR EVEN A LOB WEDGE FROM HERE AND THEY REALLY BLOW IT. TRY HITTING THE 8 IRON. THE 8 IRON GIVES YOU A CHANCE TO MAKE A MISTAKE BUT STILL HIT A DECENT SHOT. IT?S GOING TO RUN A LOT MORE, I DON?T HAVE TO MAKE AS BIG A SWING SO, THE MISSES GET BETTER AND THE RESULTS ARE MORE CONSISTENT. LET?S GO THROUGH THE TECHNIQUE TO HELP HIT THE 8 IRON A LITTLE DIFFERENTLY THAN YOU LEARNED IN THE PAST. WHEN I WAS TAUGHT CHIPPING, I WAS TOLD TO KEEP MY WEIGHT WELL FORWARD IN THE SETUP, MY HANDS IN FRONT AND, I?D BE TRYING TO HOLD ON OR BLOCK MY HANDS THROUGH IMPACT. THE PROBLEM WITH THIS IS THAT THE LEADING EDGE IS DIGGING INTO THE GROUND AND IT HAS A TENDENCY TO GET STUCK. I CAN CHUNK IT THIS WAY, TOO. THE OTHER PROBLEM WITH HITTING IT WITH THE STYLE IS, I?VE DELOFTED THE CLUB A TON. WHEN I DELOFT IT, THE BALL COMES OUT HOTTER AND IT?S GOING TO RUN A LOT MORE AND, IT?S HARD FOR ME TO CONTROL. WHAT I WANT TO DO IS KEEP MY HANDS MORE IN THE CENTER, THE WEIGHT ONLY SLIGHTLY FORWARD IN THE SETUP POSITION. WITH THIS SETUP, THE CLUB WILL WORK THROUGH THE GRASS A LITTLE BIT EASIER. NOW, IT?S JUST GOING ACROSS THE TOP OF THE GRASS AND NOT INTO THE GRASS. THIS CHANGES EVERYTHING. NOW, THE BALL WILL COME OUT WITH THE SAME TRAJECTORY, ALL THE TIME, I?LL HAVE THE SAME AMOUNT OF ROLL. SO I'M NOT GOING TO GET THE VARYING RESULTS I WOULD GET WITH THE OLD TECHNIQUE. LET?S GO THROUGH THAT SHOT. MY HANDS ARE RIGHT IN THE MIDDLE, MY WEIGHT?S ONLY SLIGHTLY FORWARD AND, I'M GOING TO ALLOW THE CLUB TO RELEASE; I'M NOT GOING TO TRY AND HOLD ONTO IT. BY USING THE 8 IRON INSTEAD OF THE SAND WEDGE, I?VE TAKEN THE RISK OF A BAD SHOT AWAY. I?VE HIT A SHOT THAT?S GOING TO ROLL THE SAME AMOUNT, IT?S EASY TO CONTROL. AND, WITH THE NEW TECHNIQUE, I'M REALLY MORE CONSISTENT THAN I WAS WITH THE OLD CHIPPING STYLE. FOR OTHER GREAT TIPS FROM THE GOLF MAGAZINE TOP 100, GO ON OVER TO GOLF.COM.

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